By Kenneth Hilario Philadelphia Business Journal
A new lodging concept is coming to the Jersey Shore.
The Hirsch family, owners of the Montreal Beach Resort in Cape May, will expand their presence in the Shore town with a new concept called The Boarding House at 810 Lafayette St., currently the Cape Winds Motel.
The new motel is set to open in summer 2019 after renovations.
The Hirsh family purchased the property in 2015, and the refresh will be led by DAS Architects. The new concept is pegged as “surf-inspired,” with plans to include beach landscape architecture, among other changes.
“We wanted to create a coastal casual concept for active vacationers,” co-owner Jonathan Hirsch said in a statement. “The Boarding House will be a place where shoes are optional but relaxation is required. We’re doing a complete flip of the existing building and making it into an inviting, beautiful oasis.”
The Hirsh family owned and operated the Montreal Beach Resort, and Harry’s Ocean Bar and Grille for the past 50 years since Harry and Sophie Hirsch established them in 1966.
There are about 32 lodging properties in Cape May as of April 2018, according to data analytics firm STR, which began reporting Cape May figures in 2014. By adding a new concept, the Hirsh family shows they are optimistic about the lodging market down the Jersey Shore.